Reflections on a Conference

I have just returned from exhibiting with E-conomic at the 2020 annual conference in Birmingham where we spent the day on the E-conomic stand. I can’t believe that its a year since I commented on the last conference – time certainly flies when you are enjoying yourself!

Comparing the two conferences there were some marked differences as far as the Cloud in general and Cloud Accounting in particular are concerned. Firstly it must be said that all credit goes to 2020 for promoting the Cloud the way that they do and directing the delegates to the exhibition stands. The 2020 organisers certainly understand the benefits of the Cloud and how it can add value for their accountancy practices.

What struck me this year was how better informed were the accountancy practices – they didn’t necessarily sign up on the spot but all the visitors to the stand were, in the main, well informed about Cloud Accounting and were seeking information as to the distinguishing features of the various applications. And of course one of the noticeable aspects this year was how much choice there is for anyone seeking to move into the Cloud. As well as E-conomic there were 4 other cloud applications exhibiting at the conference and that doesn’t include the many other providers who weren’t there.

A number of enquiries were received from practices where they were already using a Cloud accounting product but wanted to expand their offerings  – this all good news for the Cloud industry and accountants. The message is beginning to get through. As well as this, the new Accountants Club concept was well received.

In addition to speaking to the delegates, it was very interesting speaking to the other exhibitors. As well as comparing notes it was very helpful speaking to some other of the product providers who might be able to add some very useful features using E-conomic’s API integration – watch this space!

I forecast that 2011 would be the year of the Cloud and as we approach the last quarter of the year I am convinced that I was correct.

I am now off to Beijing to speak on the benefit of the Cloud at the HLB conference – I shall report on this when I get back.