Adopting the Cloud – has the chasm been crossed?

In May last year, I wrote a blog entitled “Crossing the Chasm – does it require A Bridge Too Far” when I referred to an article in Wikipedia on Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high … Continued

Technology conspires against us

As many of you will know, I am a self-confessed and unashamed techno geek. If something can be done using the latest gadget, that’s for me, irrespective of other – possibly quicker – ways of dealing with it. It would be safe to assume therefore that the great god of technology would see me as … Continued